Friday, November 4, 2011

Nike: Basketball Never Stops

Due to the current lockout, the NBA season which should have started earlier this week is on hold.  Despite this, Nike has launched an ad campaign that seeks to prove that its basketball-related products are still relevant despite the lockout.  To illustrate this point, various NBA stars are seen playing on various courts all over the world.  The ad also contains scenes of children playing basketball and college basketball programs to illustrate how the sport spans across multiple levels.